Friday, September 20

OVER HALF OF GOOGLE SEARCHES DON’T GENERATE REAL CLICKS FOR SITES: WHY IS THAT SO?

Features that show a summary of what users are looking for (through the compilation of the content of other sites) along with intelligent tools that have led to fewer users clicking on the sites that appear in the search results.

A recently published analysis shows that the majority of Google search queries currently do not generate real clicks on the sites displayed on the search results page.

Rand Fishkin, co-founder of the SEO Moz Foundation, used data from the JumpStart company. The company’s source of information comes from the company’s browsing data Avast, well known for its name antivirus software PRODUCT.

Through research of search results made from computer and mobile Web browsers in the United States, Fishkin noticed that there were 50.33% of the total number of searches done that then users did not click on any of the external sites that were displayed on the search results. 42% of the searches have resulted in users clicking on a certain site (also called “natural click” or “click Real” – organic click), whereas 4.42% of all searches are click on the ads.

Fishkin performed the analysis of these metrics shortly after the Google answers to the U.S. Congress of competing in the digital markets, which was announced before the anti-monopoly investigation of the Department of Justice into the American technology industry.

Accordingly, in a letter dated 23/7, Google has been asked to explain why there is only less than 50% of searches done on Google (both computer and mobile) resulting in the user’s click on non-system sites of Google.

This letter requotes The figures posted in the 6/2019 months, which shows more than 60% of Google searches from mobile devices that do not generate clicks on websites that display in the search results. If you calculate both the number of searches from the desktop platform, the number of searches “No click” will account for 48% of total search queries to Google.

The prominent “box excerpts” Google displays by filtering information from third-party websites to answer a user’s search query is one of the main causes for users to perform a Google search only and not Sites listed in the search results. The reason for this is by the user there is no reason to visit a particular site if they have found answers thanks to the small “excerpts” provided by Google.

Google replied to lawsuits that many website owners have optimized their website to allow Google to access search results, and that the “excerpts” that have responded to what users searched for are not necessarily synonymous with The user will not click on the site to view the full information. In addition, the website owners can also ask Google not to use their information to do these “excerpts” in this form anymore.

Fishkin also indicates that about 12% of total clicks from searches pointing to sites that Google owns like YouTube and Google Maps.

Fishkin also argues that Google is currently “exclusive to” the entire market share of web search in America. Although web analytics company StatCounter said Google’s search marketing in the US reaches 88%, but Fishkin has objfaced and given that the actual figure should be 94% if both of the search engines within those services like Google Images , YouTube and Google Maps.

He also noted the fundamental difference between desktop and mobile web browsing, in the context of more than half of the current search queries made from mobile browsers.

If all searches from a mobile device and a traditional computer are in Jan 2016, the number of searches that didn’t create a click is 44%, the clicks “Natural” reaches 54%, and the ad clicks reach 2%. At the present time, the current ratios are 50.33%, 42% and 4.42% respectively.

The change is mainly coming from mobile devices; Since the market share of desktop search for each of these types of clicks has not changed within the last 3 years.

Conversely, in January 1, 2016, if it’s private mobile devices, the percentage of searches that didn’t generate the clicks reached 51%, clicks “Natural ” reached 44%, and the ad clicks accounted for 3%. Currently, the mobile market share alone, the number of searches that do not create clicks that account for 62%, clicks “Natural ” is 38%, and the ad clicks account for 11%.