Saturday, August 24

The leading pharmaceutical distributor of the United States converts the entire customer to e-commerce

Distributor based in Ohio, Dublin with a annual turnover of 137 billion dollars has now moved almost all of its 40,000 digital customers to Cardinal Health Market, the new e-commerce platform.

It’s been two years since the project started and another year to transfer thousands of customers to a new e-commerce platform.

Cardinal Health, a pharmaceutical and medical distributor based in Dublin, Ohio provides nearly 85% of the market share of approximately 6,000 hospitals, 26,000 pharmacies, 10,000 specialty clinics and private hospitals, around 6,700 laboratories , has now moved close to 40,000 digital customers to Cardinal Health Market, the company’s new e-commerce platform.

The new platform, running on WebSphere technology from HCL Technologies, acquired e-commerce technology and related businesses from IBM in December 12, replacing a pair of old and separate B2B ecommerce sign-up ports that operate on outdated systems , the director of e-commerce, the medical products and services of Cardinal Health, Matt Wingham said

“We have carried out a wave of transformation and now we are at the end stage,” he said.

We are building self-supporting tools and supply chains.

Although the company’s B2B ecommerce sales are not exploding, Cardinal Health still operates a large pharmaceutical and medical supplies business, generating an annual turnover of 137 billion dollars and operating in 45 countries. Family.

A new e-commerce platform is needed to keep up with major rivals such as McKesson Corp, Medline Industries Inc. And other companies, the company’s representatives said.

Customers also want easier way to research and search for products, Wingham said. “We have to make sure that we create a good customer experience,” he said.

Over the past two years, Cardinal Health has spent considerable time and resources sorting out a site supporting 300,000 products, the company said. In addition to the new search engine that uses the SOLR technology, the new platform also uses Adobe Systems INC. For client side and personalization, analysis.

A combination of internal technology personnel, SapientRazorfish and Accdvisor consultants to integrate systems. SOLR is an open source search platform written in Java.

Cardinal Health Market also features updated image and deeper product content, Wingham said. With the new platform and nearly all their digital customers have been switched on, Cardinal Health Market has many more self-supporting features, the company said.

For example, better search and access to deeper product information that helps companies with large, periodic, special orders through electronic data exchange, faster inventory finding.

“EDI is the traditional way that customers order and for the majority of our clients today,” said Wingham. “Most customers using EDI are still logged into our site and researching products”.

“It is our opportunity to articulated with them and help them find the right product, from which to show how we can solve their needs.” More than 90% of Cardinal Health orders are electronically, including EDI and there are only a small percentage of orders on the e-commerce site, he says.

Currently, new self-supporting tools on the Cardinal Health Market help pharmaceutical purchasing managers find products in unique identifiers quickly.

But if a particular product is temporarily out of stock, new Web features will notify the purchase manager when the product will be in stock, or a notification with the product can be used instead or another distribution center of Cardinal Health has the product in the warehouse along with completing the order and the ability to transport.